When you list your luxury home for sale, you naturally want to make a great impression and command as high a price as possible. Here are some tips from our California real estate agency on how you can dazzle your guests and make sure your home looks its best.
Don’t Just Dismiss the Option of Staging
Home staging may not be for everyone, but even if you already have a home that is relatively clutter-free and full of fine, tasteful furniture, an experienced home stager can still give you recommendations that make a difference. When it comes to selling your home, the priority shifts for your furniture and decoration choices. Whereas before, the priority was to reflect your taste, style, and personality, now the priority is to create a canvas that stimulates the potential buyer’s imagination for how they can decorate this space. Whether you end up going with the home staging option or not, you owe it to yourself to at least have a consultation and see what recommendations the stager would have for you.
Don’t Skimp on Photography
Home photography has come a long way in recent years, with different photographic techniques, better camera lenses, and editing software that makes every little detail in your home glow with possibility. Think of your home’s online profile as the “shop window” where people will either be drawn in or left to click elsewhere.
Don’t Neglect the Little Details
Little things like fresh flowers on tables, nice hand soap in the bathrooms, and the softest toilet paper can go a long way toward making the statement that this is a luxurious place to live. Even if you usually live more frugally and don’t go for these little details for yourself, try pulling out all the stops when you have a showing.
Take a Few Tricks From the Marketing Playbook
Marketing your home is a discipline just as much as marketing products or services for a business. Your home is one of the most expensive things you will ever sell, so why wouldn’t you take a few tried-and-true tips from some of the businesses who make high-dollar sales all the time?
- Focus on benefits, not features. Every home has features: number of bedrooms, number of bathrooms, number of square feet. While homebuyers do consider features in their criteria for what kind of home they want, the thing that really sells the home is when the buyer can see the benefit they’ll reap when they’re living in your home. Does your home have a theater room? That’s a feature–but the benefit is that the buyer will have the most comfortable place they can imagine for them and their guests to watch movies.
- Make it more about what’s in it for the buyer than what’s in it for you. You naturally stand to benefit from the sale of your house, but there’s a delicate and definite way to make the buyer feel like they’re getting the best end of the deal.
When you list your luxury home in Westlake Village with the team at Ewing Davis Luxury Homes, you are getting the best of both worlds: a top-level real estate broker and a luxury marketing specialist. Talk to us today to get your house on the market.